True business growth now requires more than applying push-button
solutions with different “apps.” The industry’s most successful
refrigerated and frozen food processors are using more developed
customer and consumer insights to guide everything from product
development and marketing to operations and logistics strategy.
Strike while the iron is hot. Make hay while the sun shines. No matter
what idiom you pick, the goal is taking advantage of favorable
conditions. That’s the approach at Neco Foods LLC.
This Lantana, Fla., refrigerated foods processor is investing in every
facet of its business to make the most of market opportunities.
Citing her work to reinvigorate ConAgra Foods' brands, Brandweek
recently honored Joan Chow, ConAgra's executive vice president and
chief marketing officer, as one of the magazine's 12 annual "Marketers
of the Year."
