New Retail Products

Jack Daniels ready-to-eat meat entrees

Meat a new friend! Jack Daniel's Properties Inc., Louisville, is partnering with Completely Fresh Foods Inc. (CFF), Montebello, Calif., on a national retail launch of Jack Daniel's ready-to-eat meat entrees.

Meat a new friend! Jack Daniel's Properties Inc., Louisville, is partnering with Completely Fresh Foods Inc. (CFF), Montebello, Calif., on a national retail launch of Jack Daniel's ready-to-eat meat entrees.

Jack Daniel's heat-and-serve offerings include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, barbecue pulled chicken and other "center of the plate" home meal products. All varieties are made with Jack Daniel's Old No. 7 Tennessee Whiskey.

Officials say the national launch comes at a time when grocers are experiencing increasing popularity and consumer demand for higher quality fully prepared ready-to-serve entrees for use as home meal replacements (HMR). The retail market for refrigerated foods in US grocery stores is projected to reach $55 billion in 2009 (source: Datamonitor).

"With the launch of this premium line of Jack Daniel's ready-to-eat meat entrees, we are furthering the long established connection between Jack Daniel's Tennessee Whiskey and high quality American cuisine,'' says David Dorsey, vice president and director for licensing at Brown Forman Corporation.

"The unique mellow taste of Jack Daniel's has long been recognized for adding a delicious touch to marinades and sauces and we have enjoyed great success with Jack Daniel's brand grilling sauces, mustard and other products," he continues. "Now consumers may go to their supermarket or club store and purchase the finest ribs, barbecue meats and chicken prepared with Jack Daniel's Tennessee Whiskey and ready to heat and serve at home."

Adds CFF President Josh Solovy, "Our endeavor ...  is to provide world class products and we are using special cooking and preparation methods to create authentic Jack Daniel's products including slow cooking for up to nine hours, proprietary Jack Daniel's flavored spice rubs that are hand applied and oven glazing, an extra step that builds in flavor."

Jack Daniel's ready-to-eat meats began testing in southern California in September 2008 and are rolling into expanded distribution with leading grocery banners such as Albertsons stores as well as Kroger, Supervalu, Ahold and select COSTCO locations.

Officials say promotion and advertising support for the roll-out of Jack Daniel's meats varies by grocery chain and by state in conformity with state regulations. Promotion activities include in store displays of both Jack Daniel's Tennessee Whiskey and Jack Daniels ready-to-eat meats, coupons, in-store product demonstrations and promotional advertising.


Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

2/12/15 12:00 pm EST

Factory Acceptance Tests: New Industry Protocols create opportunities for CPGs and OEMs

Properly executed Factory Acceptance Tests (FATs) will create a better opportunity for the CPGs to achieve “Vertical Start Ups”. For the OEMs, the FAT can demonstrate their competence and other capabilities. PMMI’s Alliance for Innovation & Operational Excellence is developing protocols in the Capital Projects Solutions Group. This webinar will provide insights to key areas of FATs.

Refrigerated and Frozen Foods Magazine

CoverImage

2015 January

Refrigerated & Frozen Foods' January 2015 issue features the 2015 Refrigerated Foods Processor of the Year—Evolution Fresh.

Table Of Contents Subscribe

COLD FOOD PROCESSING IN 2015

What are some key factors that play into the success of the cold food industry in 2015?
View Results Poll Archive

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!