“A growing number of moms are looking for simpler foods with basic ingredients. However, they also need to be delicious, and foods they can feel good about serving their families,” says Justin Conzemius, Pillsbury Simply… Biscuits marketing manager. “Though moms don’t often have time to bake from scratch, they are increasingly turning to the refrigerated section of the grocery store for simpler mealtime alternatives. There is also a convenience factor with refrigerated biscuits and breads, which can be used as needed. We’ve found that consumers appreciate having that flexibility.”
General Mills says Simply… Buttermilk Biscuits and Simply… Rustic French Bread are made with flour, buttermilk and sugar. They contain zero grams trans fat, no high fructose corn syrup, and no artificial colors or flavors. These ready-to-bake biscuits and breads are available now in the refrigerated case.
Simply… Buttermilk Biscuits and Simply… Rustic French Bread join Pillsbury Simply… cookies in the refrigerated section of grocery stores. The suggested retail price for Simply… Buttermilk Biscuits is $1.99, with simply… Rustic French Bread priced at $2.99.
