- THE MAGAZINE
- FOOD MASTER
Cincinnati-based AdvancePierre Foods introduced a new line of breakfast sandwiches for convenience markets—Fast Bites.
Available in Sausage Biscuit, Sausage Sandwich on a bun, Sausage and Cheese Sandwich on a bun, Breaded Chicken Biscuit and Spicy Breaded Chicken Biscuit options, Fast Bites’ pricing is ideal for "2 for $2.22" promotions or as part of a combo meal deal. Plus, they can either be served hot in a sandwich warmer or merchandised cold to be heated on demand.
"Market research has shown that '2-for' deals, meal bundling and value-menu promotions can drive breakfast traffic and increase total sales," says Tony Schroder, president of convenience. "The Fast Bites breakfast sandwiches are an easy-to-merchandise and easy-to-sell option for on-the-go consumers."
Fast Bites are made with savory pork sausage, southern-style and spicy breaded chicken, fresh biscuits and hearth-baked yeast rolls, and are available nationwide beginning in July.