Challenge
Being in the fresh food business means getting short shelf-life products to market as quickly and cost effectively as possible.
Wholesalers and retailers are becoming more demanding and the processors, in order to comply with new requirements, are using bar code technology in increasing numbers.
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Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the savory snacks market they account for and which consumer trends drive their behavior.
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