Flowers Foods, Thomasville, Ga., launched Oatmeal Toasters, which is like a bagel, but also like an English muffin.

Sold under the Nature's Own brand of breakfast items, Oatmeal Toasters are available at major supermarkets and retail stores in the Southeast, Mid-Atlantic and Southwest.

Oatmeal Toasters are made with whole grains and real oats and studded with sweet fruit. Each square offers 4 grams of fiber and 20 grams of whole grain. They come in re-sealable packages of eight Oatmeal Toasters, and are available in Cinnamon Raisin and Cranberry Orange varieties.

"We wanted to create a recipe for something truly different, and we have achieved just that with the Oatmeal Toasters," says Keith Aldredge, vice president of marketing/breads and rolls for Flowers Foods. "They combine the taste, texture and portability of bagels, English muffins and breakfast breads—all in one. Oatmeal Toasters are perfect for an on-the-go breakfast or snack, for both kids and adults. With fiber, whole grains and only 160 calories, they are a delicious, healthy choice."

Oatmeal Toasters can be eaten right out of the bag or lightly toasted and served warm with butter, jam or another breakfast spread.