- THE MAGAZINE
- FOOD MASTER
Inventure Foods, Inc., the Phoenix, Ariz.-manufacturer of Jamba brand products, released Jamba "At Home" Smoothies, a fusion of non-fat Greek yogurt and superfruits in a make-at-home smoothie kit.
"We recently introduced these smoothies and gained immediate distribution," says Steve Sklar, senior vice president marketing for Inventure Foods. "Interest in Greek yogurt is at an all-time high, and superfruits continue to be on-trend, so combining the two makes a ton of sense."
This kit appears in grocery, mass merchandisers and club store freezers with a suggested retail price of $3.29-$3.99 per 8-ounce package. Each package makes two, 8-ounce smoothies when blended with apple juice as directed.
Pomegranate Pick-Me-Up contains whole frozen blueberries and raspberries, sliced strawberries, pomegranate and frozen non-fat Greek yogurt, while the Acai Super-Antioxidant variety features whole frozen blueberries, raspberries, sliced strawberries, blackberries, acai and non-fat Greek yogurt. Each serving offers 130 calories or less, a full serving of fruit and 100% of the daily recommended intake of vitamin C per 8-ounce glass.