The Label and Packaging Materials division of Avery Dennison Corp., Mentor, Ohio, launched a new website for its North American region, www.label.averydennison.com. The easy-to-navigate site features data and educational materials, including white papers, case studies, videos and in-depth information on the latest innovations related to pressure-sensitive label converting and application.

“We are focused on improving access to pressure-sensitive label information for our customers, brand owners and designers,” says Schryse Williams, vice president of marketing. “The site is built on a foundation of information to help our customers grow their business, improve their operational efficiency and target new business with our innovations.”

Label.AveryDennison.com also delivers video tutorials, reference materials and measurement tools, including roll length and roll diameter calculators. In the coming months, the site will also feature a comprehensive product selection tool, which will give easy access to product-level data sheets and spec information using application and attribute data.

“One of the exciting features of the site is that it provides a streamlined channel of communication from converters, brand owners and designers to our digital team,” Williams says. “This feedback will help us deliver more of the content visitors need to improve their business.”