New Retail Products

Asian Chapatti Wraps

Saffron Road, Stamford, Conn., launched three all-natural, hand-wrapped, Halal-certified, whole wheat chapatti wraps.Saffron Road wraps

“The frozen ethnic food aisle will never again be the same,” says Adnan Durrani, chief executive officer. “Saffron Road has done it again—introduced an authentic line of ethnic products never before sold in the U.S.— Whole Wheat Chapatti Wraps. This includes a very unique Chicken Keema Wrap, a comfort dish popular in Pakistan. We hope these all-natural and healthier wraps elevate further the purity and culinary excellence on the grocery freezer shelves.”

Chana Saag–Tender chickpeas and spinach sautéed with authentic Indian spices wrapped in a whole wheat chapatti flatbread.

Keema with Chicken & Basmati Rice– Sautéed ground chicken, scallions, red peppers and peas wrapped in a whole wheat chapatti flatbread.

Chicken Tikka Masala with Basmati Rice– Roasted chicken simmered with tandoori spices in a robust, creamy tomato sauce wrapped in a whole wheat chapatti flatbread.

All four varieties are available in select Whole Foods Markets with a suggested retail price of $4.29 for a 5.5-ounce box.
 

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