New Retail Products

Activia Greek Yogurt

June 27, 2013
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The Dannon Co., White Plains, N.Y., offers a spin to the 2-in-1 opportunity with new Activia Greek, non-fat Greek yogurt that also offers the digestive health benefits ofActivia Greek yogurt Activia.

Activia Greek features 0% fat, two times the protein of regular low-fat yogurt and 14% more daily value of protein than regular low-fat yogurt. Plus, Activia Greek is said to be the only Greek non-fat yogurt with the exclusive probiotic Bifidus Regularis.

They come in five fruit-on-the-bottom options—Garden Blueberry, Strawberry Patch, Orchard Peach, Tropical Fruit and Vanilla.

"Digestive health is important to overall well-being," says Steve Platt, vice president of marketing for Dannon's Activia brand. "With the introduction of Activia Greek, people who want to take care of their digestive system will no longer have to forgo the Activia benefit when choosing the taste and texture of Greek yogurt they've come to love."

 Activia Greek is available in supermarkets nationwide with a suggested retail price of $3.99 for a 4-pack. 

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