Wholly Guacamole Debuts New Easy-Open Packaging

Fresherized Foods, the Fort Worth, Texas-based maker of Wholly Guacamole refrigerated guacamole, introduced a new peel-and-serve tray packaging, created in Wholly Guac peel and seal trayresponse to customer requests for a more easy-open packaging.

The 8- and 16-ounce trays will replace the current 7- and 14-ounce squeeze bag containers, beginning in August.

“Last year, AC Nielsen found avocado volume sales increased an incredible 34%. What that means for us is working to meet the demands of consumers who are changing how much they use avocados and the ways in which they enjoy it. So, of course, new packaging is a top priority for us,” says Tracey Altman, vice president of marketing. “Wholly Guacamole dips are packaged utilizing high-pressure processing, which allows us to ensure food safety and superior taste. It has taken a couple of years of testing, but we feel we have perfected this technique in relation to the peel-and-serve trays, so we are now able to offer the same great product in a package our fans have requested.”

To learn more about high-pressure processing (HPP), check out the Food Safety article in Refrigerated & Frozen Foods’ September 2013 issue.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.



Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

4/30/15 2:00 pm EDT

Best Practices for Executing Capital Projects

Best Practices for Executing Capital Projects, a Food Plant of the Future webinar presented by Hixson and co-sponsored by Food Engineering, will reveal helpful project management techniques and strategies Hixson has learned based on decades of experience in leading food and beverage projects to successful conclusions, how to establish appropriate stakeholder expectations, how to keep control of project quality, schedule and budget and what to do when challenges arise.

Refrigerated and Frozen Foods Magazine


2015 May

Refrigerated & Frozen Foods' May 2015 issue features The Schwan Food Co. as the Sustainable Processor of the Year.

Table Of Contents Subscribe

2015 State of the Cold Food Industry

Refrigerated & Frozen Foods’ July 2015 issue covers the State of the Industry report. What trends and analysis would you like to see covered?
View Results Poll Archive

The Refrigerated and Frozen Food Store

Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.


facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!