Brookshire Grocery Co. (BGC), Tyler, Texas, added a pink ribbon to the caps of all Brookshire’s brand gallon milk jugs to support National Breast Cancer Awareness BGC pink ribbon on milk capsMonth.

The pink ribbons will be printed throughout the month of October in efforts to raise awareness of breast cancer research and prevention. BGC is a major sponsor of various breast cancer awareness efforts throughout Texas and Louisiana.

“We are committed to supporting the cause of National Breast Cancer Awareness Month to our employees and customers throughout October,” says Rick Rayford, president and CEO Rick Rayford. “We believe that with more research and awareness, the breast cancer survivor rate will continue to grow in the United States.”