- THE MAGAZINE
- FOOD MASTER
The new LEAN CUISINE Honestly Good line from Nestlé USA, Glendale, Calif., is frozen food like you've never seen or tasted before.
Available in the natural meals section of the freezer aisle, LEAN CUISINE Honestly Good entrées are made with a combination of thoughtfully selected, quality ingredients, such as lean proteins like whole white meat chicken breasts and North Pacific wild-caught fish filets, nutritious whole grains and farm-selected vegetables with a flavor-packed sauce you add yourself.
"We're shaking up the frozen category," says Mike Niethammer, LEAN CUISINE director of marketing. "We recognize that today's frozen consumer wants more. She's seeking great-tasting whole ingredients that she can feel good about, like wild-caught salmon from sustainable sources and whole grain pilaf. By offering these innovative products in the natural section, we're giving our LEAN CUISINE consumers six new, delicious options to choose from, attracting new users and helping grow the category."
The new LEAN CUISINE Honestly Good varieties feature new packaging with a 100% recyclable outer sleeve and a translucent tray, which allows consumers to see the meal they're about to enjoy.
New varieties include:
- Pomegranate Chicken—whole grilled chicken breast filet, pomegranate glaze in separate pouch, green beans, yellow beans, ribbon-cut carrots and whole grain pilaf with currants.
- Lemongrass Salmon—whole coconut-crusted North Pacific wild-caught salmon filet, ginger lemongrass sauce in separate pouch, snap peas, orange and yellow carrots, edamame and brown rice with wheatberries.
- Roasted Red Pepper Chicken—whole grilled chicken breast filet, roasted red pepper sauce in separate pouch, sea salt and lemon-seasoned broccoli florets and whole grain cavatappi pasta.
- Plum Ginger Grain-Crusted Fish—grain-crusted North Pacific wild-caught white fish filet, plum ginger sauce in separate pouch, snap peas, wax beans, carrots and brown rice with edamame.
- Pineapple Black Pepper Beef—tender prime rib beef, pineapple black pepper sauce in separate pouch, green and wax beans, orange and yellow carrots and brown and wild rice with pineapple and slivered almonds.
- Honey Citrus Chicken—whole grilled chicken breast filet, honey citrus glaze in separate pouch, broccoli florets, yellow zucchini and whole grain radiatore pasta with spinach, slivered almonds and sun-dried tomatoes.