New Retail Products

Fruit & Veggie Juice Blend from Frozen Concentrate

November 22, 2013

No need to break the bank at juice bars for all-natural fresh fruit and veggie-blended juices. Old Orchard fruit veggie juice

That’s because juice manufacturer Old Orchard Brands, Sparta, Mich., launched Fruit & Veggie, a new line of 100% natural fruit and vegetable juice blends available for the first time as a frozen fruit juice concentrate. Available in Blueberry Pomegranate, Peach Mango and Strawberry Banana varieties, each 12-ounce container reconstitutes to six, 8-ounce servings and every glass contains a full serving of both fruit and vegetables. Plus, each 8-ounce glass provides 100% of the daily value of vitamin C, 50% of the daily value of vitamin A and boosts of calcium and iron.

"Blended fruit and vegetable drinks represent a growing consumer trend, but up to this point, it's been available in primarily shelf-stable bottles or juice boxes," says Mark Saur, founder and CEO. "We're able to leverage the frozen environment to create a preservative-free, natural option that is affordable, easy to store and eco-friendly due to the small packaging footprint. We feel the value is unmatched, and we believe consumers will agree."

Old Orchard fruit juice concentrates come in recyclable, lightweight plastic cans that are microwave safe. They can be found in the frozen juice aisle at Walmart and other leading retailers beginning for a suggested retail price of just $1.47 per can.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.



Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.


What are some challenges your facilities face when it comes to snow, flooding, tornadoes, high winds, fluctuating temperatures and more?
View Results Poll Archive


Refrigerated and Frozen Foods Magazine


2014 March

Refrigerated & Frozen Foods' March 2014 issue features the 17th annual Top 150 Frozen Foods Processors report.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

July 2013 Cold Packaging Materials Guide
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!


facebook_2014 twitter_40px youtube_40pxlinkedin_40px