New Retail Products

Spreads Made with Simple Ingredients

December 20, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

In response to growing demand for foods with simple ingredients, Unilever USA, Englewood Cliffs, N.J., introduced two new spreads— I Can't Believe It's Not Butter! Country Crock butterDeliciously Simple and Country Crock Simply Delicious.

The rich and creamy spreads are a blend of simple ingredients such as canola oil, non-fat yogurt, salt and natural flavors. With no artificial preservatives and 0 grams trans-fat per serving, both spreads are said to offer a better-for-you nutritional profile than butter.

"Consumers are seeking foods with simpler ingredients, and it's our responsibility as the global leader in the spreads category to listen and respond to those needs," says Mike Faherty, vice president foods. "I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal."

In addition to the new recipe, consumers will find both spreads in new 12-ounce rectangular tubs that easily fit in the refrigerator and feature images of some of the simple ingredients used to make the new products.

I Can't Believe It's Not Butter! Deliciously Simple holds a suggested retail price of $3.19, while Country Crock Simply Delicious boasts a suggested retail price of $2.39.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

WHEN MOTHER NATURE STRIKES...

What are some challenges your facilities face when it comes to snow, flooding, tornadoes, high winds, fluctuating temperatures and more?
View Results Poll Archive

THE MAGAZINE

Refrigerated and Frozen Foods Magazine

CoverImage

2014 March

Refrigerated & Frozen Foods' March 2014 issue features the 17th annual Top 150 Frozen Foods Processors report.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

July 2013 Cold Packaging Materials Guide
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px