The holiday season is here, meaning Americans are quickly planning, preparing and shopping for traditional holiday meals. It’s also a time of year when consumers should view the frozen food aisle as an ideal place to fill their carts. Unfortunately, that may not be the case. Instead, consumers are constantly inundated with messaging telling them what they should and should not eat, with “processed” and frozen foods being items they should steer clear from.
This unfair, unfortunate and inaccurate mantra is very much top-of-mind for very good reason—consumers are increasingly skipping the frozen food aisle. In fact, the frozen food aisle is experiencing flat or declining sales across 98% of the frozen food categories.