- THE MAGAZINE
The John Morrell Food Group, a Lisle, Ill.-based division of Smithfield Foods, Smithfield, Va., expanded its Healthy Ones line to include new varieties of deli meat, complete with an updated logo and easy-to-read packaging graphics highlighting fresh ingredients. Key nutritional information has been moved to the front of all the bulk deli products to easily provide consumers with the proper information they need to construct a healthy diet for themselves and their families.
New varieties include Mediterranean Style Turkey Breast, Tuscan Roasted Turkey Breast and Cracked Black Pepper Turkey Breast, available at deli counters in grocery stores nationwide.
“We’re very excited about the updates we’ve made to the Healthy Ones Deli brand,” says Elizabeth Di John, brand manager. “One of the most impactful updates we have made is to our packaging graphics by making our products easier for consumers to shop at the deli counter. We have updated the logo, brought forth bright, fresh colors and have clearly listed all important product attributes such as gluten free, lower sodium and no fillers, all to reflect the fresh and better-for-you nature of our deli meats. Of course, everyone can count on Healthy Ones’ same great taste that our consumers have enjoyed for years. That will always be true.”