- THE MAGAZINE
Keeping pace with increasing consumer demand for fresh snacking options, Ready Pac Foods, Inc., Irwindale, Calif., optimized its Ready Snax line to include a new variety and improved packaging presentation.
“By offering a wider variety of fresh snacking options, Ready Snax helps our customers find more ways to support their healthy eating initiatives this year without the boredom and limitation we traditionally think of in terms of healthy eating,” says Tristan Simpson, senior director of marketing and corporate communications.
These newly enhanced snacking items feature vertically-oriented packaging to improve shelf space efficiencies and fresh new labels with expanded nutrient information.
This timely refresh will be rolled out to all six flavor offerings, including the newest Fruit, Cheese & Flatbread Crackers.
In addition to the new snacking tray, Ready Pac introduced Ready Snax Snack Bags with sliced apples and baby carrots.