- THE MAGAZINE
Food technology innovations company It’sFresh! Inc. announced plans to expand its presence in the United States with a new headquarters in Eden Prairie, Minn., in February.
It’sFresh!’s current offering is a paper-thin technology in the form of a food grade sheet. It is easily inserted into bulk and retail fresh produce packaging, trapping ethylene, the natural ripening hormone that up until now, has been difficult to manage in-store and at home.
Now rolling out with select major retailers, the technology extends product shelf life and quality by as many as three extra days in store, helping to curb the epidemic of food waste.