- THE MAGAZINE
Minneapolis-based General Mills announced an aggressive lineup of more than 50 new products set to debut during the second-half of the company's fiscal 2014, which ends in May.
"We are focused on the quality of our new product innovation, and have a strong slate of new products to bring consumers more of what they want," says Peter Erickson, executive vice president of innovation, technology and quality. "Consumers have unwavering high standards for food. They want products that deliver on quality, taste, health, convenience and value, but at the same time they want more—more flavor, more fun, more nutrition. The more we connect with consumers to truly understand their most significant needs, the better we are able to bring remarkable new products to market."
New refrigerated and frozen products include:
Yoplait Greek 100. Taste plus protein just 100 calories. New flavors of include Apple Pie and Strawberry Cheesecake.
Outside of the United States, General Mills will launch dozens of new products, including:
Häagen-Dazs ice cream (Europe) in a new Secret Sensations Tiramisu flavor, reminiscent of the popular Italian dessert.
Yoplait Yopa! Greek yogurt (France and Belgium). This represents the latest in a line of Greek yogurts that feature yogurt with fruit on the bottom in Strawberry, Blueberry, Lemon, Mixed Fruit, Peach and Passion Fruit and Plain.