- THE MAGAZINE
PowerICE, Steamboat Springs, Colo., announced new flavors to its line of frozen hydration bars, which are now made with 100% all-natural ingredients.
"Our primary customers are performance sports enthusiasts, and we now realize, parents looking for healthy but tasty treats for the kids, both of whom are very concerned about what they and their families are ingesting," says Blair McNamara, vice president of sales and marketing. "PowerICE has always been a healthy way to rehydrate with only 30 calories per frozen bar, just 8 grams of sugar, gluten-free and contains no high-fructose corn syrup.”
New options include Pomegranate Raspberry Rip and Grape Score.