- THE MAGAZINE
Kraft Foods’ Oscar Mayer brand is breaking new ground with what is said to be the first-ever iOS device that allows early risers to wake up to the delightful smell of bacon without lifting a frying pan.
The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.
To use it, download the Wake Up & Smell the Bacon app, plug the detachable device into the headphone jack of an iPhone and savor the scent of sizzling bacon. The device will not be sold in stores and quantities are limited. Those who do not receive a device may still download the Wake Up & Smell the Bacon application for free in the App Store to wake up to the sound of sizzling bacon and amusing bacon sayings or "baconisms."
This app was developed by the Oscar Mayer Institute for the Advancement of Bacon, an online hub for bacon innovations from the Oscar Mayer brand.
"With nearly 2 million mentions of #bacon on Instagram, it seems people never get tired of bacon. That's why our team decided to develop a device to give folks what they long for most," says Tom Bick, senior director of integrated marketing and advertising.