- THE MAGAZINE
Stonyfield, Londonderry, N.H., collaborated with WikiFoods, Inc., Cambridge, Mass., to launch what is said to be the first of its kind, organic frozen yogurt dessert.
Available in three Boston-area Whole Foods Markets, Stonyfield Frozen Yogurt Pearls are scoops of Stonyfield organic frozen yogurt enveloped in all-natural, edible skins—like the skin of a grape. This hand-held, portion-controlled item comes pre-packed in cellulose sacs made from wood fiber or can be found over-the-counter at Wikibars, where they can be placed directly in shoppers’ bags, egg cartons and more.
“Thirty years ago, we set out to make Stonyfield a truly sustainable business, and ever since, we’ve led the way with countless innovations to reduce packaging,” says Gary Hirshberg, co-founder and chairman. “We’ve long dreamed of the day that after you eat the yogurt, you eat the cup too. Stonyfield Frozen Yogurt Pearls are the next step in our evolution. No spoon needed, just a delicious bite of beautifully crafted organic frozen yogurt served without any container. Re-imagine all the ways you can eat your favorite organic dessert—in the car, on the beach, with the kids at the park—no spoon, no waste, no limits.”
Stonyfield Frozen Yogurt Pearls leverage an innovative technology that is inspired by the way nature packages fruits and vegetables. The Pearls’ skins are made from organic fruit using the patent-pending WikiPearl technology developed by Harvard Professor and WikiFoods founder Dr. David Edwards. By harnessing the natural electrostatic interactions between the skin’s ingredients (fruit and natural ions) the skin protects the frozen yogurt. This means the frozen yogurt can be washed, carried and handled without being damaged.
“Stonyfield Frozen Yogurt Pearls are a giant step toward realizing the Stonyfield dream of the ‘edible cup,’ a truly sustainable package,“ adds Hirshberg.
They come in Peach & Vanilla, Banana & Vanilla, Banana & Chocolate, Coconut & Chocolate, Strawberry & Chocolate and Strawberry &Vanilla flavors.