- THE MAGAZINE
The new look features a contemporary package design and what is said to be the first-to-the-category innovation—colored lids—to increase visibility on shelf. For example, light blue lids represent the low-fat version, whereas dark blue indicates the regular variety.
"Consumers who have tried and know Daisy Brand are aware that quality ingredients are what set us apart, and the new packaging we are introducing reinforces what we call 'The Daisy Difference,'" says Marjie Laurent, senior brand manager. "The call-out of better ingredients, coupled with the addition of different colored lids, allows our product to stand out in the dairy aisle."