Packaging

New Daisy Brand Cottage Cheese Packaging Features Colored Lids

Dallas-based Daisy Brand, the maker of Daisy cottage cheese and sour cream, introduced new, modern packaging that highlights what makes "The Daisy Daisy cottage cheese pkgDifference"—better ingredients.

The new look features a contemporary package design and what is said to be the first-to-the-category innovation—colored lids—to increase visibility on shelf. For example, light blue lids represent the low-fat version, whereas dark blue indicates the regular variety.

"Consumers who have tried and know Daisy Brand are aware that quality ingredients are what set us apart, and the new packaging we are introducing reinforces what we call 'The Daisy Difference,'" says Marjie Laurent, senior brand manager. "The call-out of better ingredients, coupled with the addition of different colored lids, allows our product to stand out in the dairy aisle."

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

7/31/14 12:00 pm EDT

Engaging the Manufacturing Workforce to Drive Business Improvement

AIOE’s Workforce Development Solutions Group will soon release its work product, “The Engagement Framework”. This is a robust resource tool that both CPGs and suppliers should find useful in their organizations. Attendees will learn of the key attributes of Engagement, and cases and lessons learned on how to apply these guiding lessons within your company. The value proposition is fundamental to business success in our industry: business performance, competitive globally, recruitment and retention.

Processors On The Rise...

What aspects of an up-and-coming company are most important for it to become successful in the cold food marketplace?
View Results Poll Archive

Refrigerated and Frozen Foods Magazine

CoverImage

2014 July

Refrigerated & Frozen Foods' July 2014 issue features the State of the Industry report.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

July 2013 Cold Packaging Materials Guide
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px