- THE MAGAZINE
Matlaw’s, Gloucester, Mass., launched a slew of new seafood products and flavor combinations that showcase new packaging and a new brand identity.
New to the lineup are stuffed clams, available in Bacon & Cheese, Chorizo and Chili Lime offerings.
Also new are breaded-style cod, available in Southwest Tortilla, Jalapeño Breaded, Panko Breaded and Pub Style.
"For our retail customers, Matlaw's is a smart choice to support the growth of their seafood category," says Kevin Donahue, vice president of sales of Matlaw’s new seafood brand, National Fish & Seafood. "As consumers continue to seek healthier options and have more sophisticated and diverse tastes in seafood, our products offer them an exceptional flavor experience, convenience and value that is sure to drive the retailer's bottom line."
The new brand also features a contemporary blue palette and complementary product specific colors, anchored by an undulating ocean wave, reflecting Matlaw's energy, personality and passion for discovery—from popular varieties of seafood to fresh preparations and flavor combinations.
"We go to the extreme all over the world to find the freshest seafood products, and have strengthened and modernized our brand to communicate that clearly on shelf," says Nancy Peterson, vice president of marketing for National Fish & Seafood. "With this launch, we invite the world to discover our new products, flavors and vibrant new look that illustrate what Matlaw's stands for—products that exceed expectations for retailers and flavors that delight the palates of today's demanding consumers."