New Retail Products

Vitamin-Enriched Ice Bar

April 17, 2014
KEYWORDS freezer sticks / ice
/ Print / Reprints /
ShareMore
/ Text Size+

New York-based IPC Beverage Group introduced EnergIce, what is said to be the first of its kind vitamin-enriched premium ice bar that is designed to revolutionize IPC freezer sticksthe sports hydration and energy category.

EnergIce has been tested and certified by global public health organization NSF International, earning the NSF's Certified for Sport Certification, which proves that this product does not contain harmful levels of contaminants and is free of more than 189 banned substances.

EnergIce is a product inspired by a team of parents, elite athletes and coaches looking for an alternative to what they saw being consumed during sporting events,” says Glenn Firestone, chief executive officer. “Not only are the most prevalent sports drinks loaded with sugars and stimulants, they’re also rarely finished and contribute to a massive amount of waste due to their packaging and serving size. We’re excited to offer the sports/fitness community a healthier, less wasteful way to re-hydrate and get the energy they need for peak performance.”

EnergIce premium ice bars contain essential B-vitamins, including B3, B5, B6 and B12. IPC Beverage Group partnered with WILD Flavors, Erlanger, Ky., Jel Sert, West Chicago, Ill., to develop and produce EnergIce. They come in ARTIC BLAST Blue Raspberry, ROCKET FUEL Fruit Punch and E-LECTRIC Lemon Lime flavors.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

7/31/14 12:00 pm EDT

Engaging the Manufacturing Workforce to Drive Business Improvement

AIOE’s Workforce Development Solutions Group will soon release its work product, “The Engagement Framework”. This is a robust resource tool that both CPGs and suppliers should find useful in their organizations. Attendees will learn of the key attributes of Engagement, and cases and lessons learned on how to apply these guiding lessons within your company. The value proposition is fundamental to business success in our industry: business performance, competitive globally, recruitment and retention.

Refrigerated and Frozen Foods Magazine

CoverImage

2014 September

Refrigerated & Frozen Foods' September 2014 issue features the six Processors to Watch in 2015 and the Cold Storage Construction Guide.

Table Of Contents Subscribe

Processors On The Rise...

What aspects of an up-and-coming company are most important for it to become successful in the cold food marketplace?
View Results Poll Archive

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!