New Retail Products

Waffle Bites

April 24, 2014

Kellogg Co., Battle Creek, Mich., helps moms juggle school day breakfast time with Eggo Bites, a blend of Eggo waffles and French toast. No syrup, no plates, no Eggo Bitessilverware necessary.

"Moms have a tough job getting their kids ready for the day, and on some of the crazier mornings, the opportunity to serve a sit-down breakfast just isn't there," says Andrew Loucks, president of frozen foods. "Eggo Bites adapts to moms' needs and treats families to a quick, tasty, warm waffle breakfast option they can enjoy away from the table anytime, anywhere."

Eggo Bites are microwaveable, portable pouches of bite-sized, flavored waffles or French toast. They are available nationwide in grocery stores for a suggested retail price of $2.99, and come in Maple (waffles) and Cinnamon and Vanilla (French toast).

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