New Retail Products

Protein-Rich Frozen Breakfast Sandwiches

Tyson Foods, Inc., Springdale, Ark., added a new line of breakfast items to its product offerings with Tyson Day Starts, a line of protein-rich breakfast sandwiches Tyson DayStartsmade with high-quality ingredients like real cheeses, zesty vegetables, farm fresh eggs and proteins such as Tyson sausage, ham and chicken.

Day Starts breakfast varieties include biscuit sandwiches, breakfast flatbreads and wrapped omelets, all ready to eat in less than two minutes. Plus, they offer up to 27 grams of protein per serving.

"We value the feedback and input of our consumers, and turned to breakfast eaters to understand what they are looking for at breakfast time. These insights revealed they want a breakfast they can heat quickly and take on-the-go," says Carolyn Rehbock, vice president for insights and innovation. "Tyson Day Starts products provide consumers with a satisfying breakfast to fuel their day in a fast and easy-to-prepare way that fits their schedules."

Tyson Day Starts breakfast sandwiches can be found in the freezer aisle at leading food retailers.

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