- THE MAGAZINE
Italian manufacturer Gruppo Francia reduced the packaging weight of Aldi’s private label Cucina mozzarella cheese by half after switching to the SuperLight pot from RPC Superfos, Denmark.
The Batavia, Ill.-based supermarket giant expressed lighter packaging and reduced carbon footprint as top priorities for sourcing a new pack. The SuperLight pot is said to be less than half the weight of its predecessor, meaning a significant reduction of the total costs for the packaging. SuperLight is made from polypropylene, therefore it is easier to recycle. It also can be decorated using in-mold labeling to deliver a high-quality image.
“There were two major factors in favor of SuperLight—the opportunity to have the Cucina label displayed immaculately on the pot and the reduced amount of virgin polypropylene per unit,” says Fabrizio Francia, owner of Gruppo Francia. “We have worked with RPC Superfos for many years and we know that we get quality and innovation. The SuperLight pot allows for substantial weight savings, which leads to a more cost-efficient packaging solution. Also, the CO2 emissions connected to the packaging have decreased.”