Supplier News

Crown Equipment Opens Office in Barcelona

Crown Equipment Corp., New Bremen, Ohio, opened a new branch office in Barcelona, capital of Catalonia in Spain. Crown Barcelona office

During the last few years, Crown has been steadily developing the company’s share of the Spanish market, opening a company-owned retail facility in Valencia in 2011 and a dedicated Spanish head office in Madrid in late 2012. Opening a new office in Catalonia was the next logical step, says Alfonso Valderrama, general manager at Crown in Spain.

“The Catalan region accounts for about a quarter of the Spanish market for electric forklifts by volume,” he adds. “Our new facility in Barcelona combined with our in-depth knowledge of the local market means we can now respond very precisely to our customers’ on-site needs.”

A large portion of the Crown lift trucks sold in Spain are manufactured in Germany. Crown’s service organization in Spain is supported by the company’s new parts center in Pliening near Munich, which handles the distribution of spare parts across the entire EMEA region. From the new facility, Crown makes overnight deliveries throughout Europe, shipping parts directly to service engineers’ vehicles or end customers.

“Although the Spanish economy is still in recovery, we’re convinced that the country’s economic situation will continue to improve,” says Ken Dufford, vice president Europe. “Our third facility in Spain brings us even closer to our customers and gives us the structures we need to keep pace with the growth of this expanding market.”

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.



Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

4/30/15 2:00 pm EDT

Best Practices for Executing Capital Projects

Best Practices for Executing Capital Projects, a Food Plant of the Future webinar presented by Hixson and co-sponsored by Food Engineering, will reveal helpful project management techniques and strategies Hixson has learned based on decades of experience in leading food and beverage projects to successful conclusions, how to establish appropriate stakeholder expectations, how to keep control of project quality, schedule and budget and what to do when challenges arise.

Refrigerated and Frozen Foods Magazine


2015 March

Refrigerated & Frozen Foods' March 2015 issue features the Top 150 Frozen Foods Processors report.

Table Of Contents Subscribe

2015 State of the Cold Food Industry

Refrigerated & Frozen Foods’ July 2015 issue covers the State of the Industry report. What trends and analysis would you like to see covered?
View Results Poll Archive

The Refrigerated and Frozen Food Store

Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.


facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!