Supplier News

Crown Equipment Opens Office in Barcelona

Crown Equipment Corp., New Bremen, Ohio, opened a new branch office in Barcelona, capital of Catalonia in Spain. Crown Barcelona office

During the last few years, Crown has been steadily developing the company’s share of the Spanish market, opening a company-owned retail facility in Valencia in 2011 and a dedicated Spanish head office in Madrid in late 2012. Opening a new office in Catalonia was the next logical step, says Alfonso Valderrama, general manager at Crown in Spain.

“The Catalan region accounts for about a quarter of the Spanish market for electric forklifts by volume,” he adds. “Our new facility in Barcelona combined with our in-depth knowledge of the local market means we can now respond very precisely to our customers’ on-site needs.”

A large portion of the Crown lift trucks sold in Spain are manufactured in Germany. Crown’s service organization in Spain is supported by the company’s new parts center in Pliening near Munich, which handles the distribution of spare parts across the entire EMEA region. From the new facility, Crown makes overnight deliveries throughout Europe, shipping parts directly to service engineers’ vehicles or end customers.

“Although the Spanish economy is still in recovery, we’re convinced that the country’s economic situation will continue to improve,” says Ken Dufford, vice president Europe. “Our third facility in Spain brings us even closer to our customers and gives us the structures we need to keep pace with the growth of this expanding market.”

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.



Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

2/12/15 12:00 pm EST

Factory Acceptance Tests: New Industry Protocols create opportunities for CPGs and OEMs

Properly executed Factory Acceptance Tests (FATs) will create a better opportunity for the CPGs to achieve “Vertical Start Ups”. For the OEMs, the FAT can demonstrate their competence and other capabilities. PMMI’s Alliance for Innovation & Operational Excellence is developing protocols in the Capital Projects Solutions Group. This webinar will provide insights to key areas of FATs.

Refrigerated and Frozen Foods Magazine


2015 January

Refrigerated & Frozen Foods' January 2015 issue features the 2015 Refrigerated Foods Processor of the Year—Evolution Fresh.

Table Of Contents Subscribe


What are some key factors that play into the success of the cold food industry in 2015?
View Results Poll Archive

The Refrigerated and Frozen Food Store

Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.


facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!