New Retail Products

Bold-Flavored Deli Meat

May 19, 2014

Kraft Foods, Northfield, Ill., expanded its Oscar Mayer brand of fresh deli meat to include new Deli Fresh BOLD varieties. Oscar Mayer deli fresh bold inbody

Deli Fresh BOLD lunch meats contain no artificial preservatives or artificial flavors and are at least 97% fat free.

They come in Italian Style Herb Turkey Breast, Cajun Style Turkey Breast, Maple Honey Ham and Chipotle Seasoned Chicken Breast.

"Shopper behavior is evolving at a rapid rate, and we plan to stay at the forefront of category innovation," says Tom Bick, Oscar Mayer senior director of integrated marketing communications and advertising. "Millennials are asking for bolder flavors, simplified ingredient lists and greater convenience—all of which we deliver with Deli Fresh BOLD lunch meats."

The lunch meats are available nationwide and can be found in the refrigerated meat section at retail stores. An 8-ounce package retails at $3.99 and the 60-ounce family-size package retails at $5.99.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

2/12/15 12:00 pm EST

Factory Acceptance Tests: New Industry Protocols create opportunities for CPGs and OEMs

Properly executed Factory Acceptance Tests (FATs) will create a better opportunity for the CPGs to achieve “Vertical Start Ups”. For the OEMs, the FAT can demonstrate their competence and other capabilities. PMMI’s Alliance for Innovation & Operational Excellence is developing protocols in the Capital Projects Solutions Group. This webinar will provide insights to key areas of FATs.

Refrigerated and Frozen Foods Magazine

CoverImage

2015 January

Refrigerated & Frozen Foods' January 2015 issue features the 2015 Refrigerated Foods Processor of the Year—Evolution Fresh.

Table Of Contents Subscribe

COLD FOOD PROCESSING IN 2015

What are some key factors that play into the success of the cold food industry in 2015?
View Results Poll Archive

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!