New Retail Products

Bold-Flavored Deli Meat

May 19, 2014

Kraft Foods, Northfield, Ill., expanded its Oscar Mayer brand of fresh deli meat to include new Deli Fresh BOLD varieties. Oscar Mayer deli fresh bold inbody

Deli Fresh BOLD lunch meats contain no artificial preservatives or artificial flavors and are at least 97% fat free.

They come in Italian Style Herb Turkey Breast, Cajun Style Turkey Breast, Maple Honey Ham and Chipotle Seasoned Chicken Breast.

"Shopper behavior is evolving at a rapid rate, and we plan to stay at the forefront of category innovation," says Tom Bick, Oscar Mayer senior director of integrated marketing communications and advertising. "Millennials are asking for bolder flavors, simplified ingredient lists and greater convenience—all of which we deliver with Deli Fresh BOLD lunch meats."

The lunch meats are available nationwide and can be found in the refrigerated meat section at retail stores. An 8-ounce package retails at $3.99 and the 60-ounce family-size package retails at $5.99.

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