New Retail Products

Greek Yogurt Beyond Breakfast

May 30, 2014
/ Print / Reprints /
/ Text Size+

Chobani, LLC, New Berlin, N.Y., introduced six new product innovations that push Greek yogurt beyond breakfast. Chobani group shot inbody

“We’ve always believed that if we can’t do something better, we won’t do it at all. With our new products and innovations, we are extending the way people enjoy Greek yogurt in America and bringing better food to more people,” says Hamdi Ulukaya, founder and CEO. “We're just getting started.”

“The yogurt story in America is just beginning, and as the category leader, we are creating new ways to enjoy Chobani’s delicious, nutritious, natural products throughout the day,” says Peter McGuinness, chief marketing and brand officer. “Our new flavors and formats bring new experiences with Greek yogurt and deliver on our founding premise that people have good taste, they just need more good options.”

The six new innovations will join the Chobani family beginning June 2014:

Chobani Greek Yogurt Oats are chilled, hearty and satisfying, with creamy, authentically strained Greek yogurt mixed with real ripe fruit and whole grain steel-cut oats. They come in Banana Maple, Apple Cinnamon, Blueberry and Cranberry.

Chobani Indulgent is the brand’s first dessert product, mixing creamy full-fat Greek yogurt with all-natural ingredients in clear packaging for a decadent treat. Real cream, dark chocolate and ripe fruits meet in Dulce de Leche, Raspberry Dark Chocolate Chunk, Mint Dark Chocolate Chunk and Banana Dark Chocolate Chunk flavors.

Made with only natural ingredients, no artificial growth hormones (RBST free) low-fat plain Greek yogurt and real fruit, Chobani Kids is the snack that packs the nutritional high protein, low sugar punch that moms want. They come in fun, finger-friendly packaging and in Grape, Watermelon and Vanilla Chocolate.

Chobani Seasonal is a seasonal twist to the core line, available in Watermelon and Pink Grapefruit.

Chobani Simply 100 Greek Yogurt now comes in Key Lime and Pineapple Coconut, but is still said to be the only 100-calorie Greek yogurt using only natural ingredients.

The introduction of 4% whole milk Chobani Kitchen inspires the chef in everyone and even answers consumers’ call for full-fat dairy products. Now available in a multi-serve format for recipes or a single-serve occasion, this culinary-inspired yogurt is perfect for baking or laying on top of a baked potato, chili or fajatas.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.



Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

7/31/14 12:00 pm EDT

Engaging the Manufacturing Workforce to Drive Business Improvement

AIOE’s Workforce Development Solutions Group will soon release its work product, “The Engagement Framework”. This is a robust resource tool that both CPGs and suppliers should find useful in their organizations. Attendees will learn of the key attributes of Engagement, and cases and lessons learned on how to apply these guiding lessons within your company. The value proposition is fundamental to business success in our industry: business performance, competitive globally, recruitment and retention.

Processors On The Rise...

What aspects of an up-and-coming company are most important for it to become successful in the cold food marketplace?
View Results Poll Archive

Refrigerated and Frozen Foods Magazine


2014 September

Refrigerated & Frozen Foods' September 2014 issue features the six Processors to Watch in 2015 and the Cold Storage Construction Guide.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!


facebook_2014 twitter_40px youtube_40pxlinkedin_40px