- THE MAGAZINE
Chobani, LLC, New Berlin, N.Y., introduced six new product innovations that push Greek yogurt beyond breakfast.
“We’ve always believed that if we can’t do something better, we won’t do it at all. With our new products and innovations, we are extending the way people enjoy Greek yogurt in America and bringing better food to more people,” says Hamdi Ulukaya, founder and CEO. “We're just getting started.”
“The yogurt story in America is just beginning, and as the category leader, we are creating new ways to enjoy Chobani’s delicious, nutritious, natural products throughout the day,” says Peter McGuinness, chief marketing and brand officer. “Our new flavors and formats bring new experiences with Greek yogurt and deliver on our founding premise that people have good taste, they just need more good options.”
The six new innovations will join the Chobani family beginning June 2014:
Chobani Greek Yogurt Oats are chilled, hearty and satisfying, with creamy, authentically strained Greek yogurt mixed with real ripe fruit and whole grain steel-cut oats. They come in Banana Maple, Apple Cinnamon, Blueberry and Cranberry.
Chobani Indulgent is the brand’s first dessert product, mixing creamy full-fat Greek yogurt with all-natural ingredients in clear packaging for a decadent treat. Real cream, dark chocolate and ripe fruits meet in Dulce de Leche, Raspberry Dark Chocolate Chunk, Mint Dark Chocolate Chunk and Banana Dark Chocolate Chunk flavors.
Made with only natural ingredients, no artificial growth hormones (RBST free) low-fat plain Greek yogurt and real fruit, Chobani Kids is the snack that packs the nutritional high protein, low sugar punch that moms want. They come in fun, finger-friendly packaging and in Grape, Watermelon and Vanilla Chocolate.
Chobani Seasonal is a seasonal twist to the core line, available in Watermelon and Pink Grapefruit.
Chobani Simply 100 Greek Yogurt now comes in Key Lime and Pineapple Coconut, but is still said to be the only 100-calorie Greek yogurt using only natural ingredients.
The introduction of 4% whole milk Chobani Kitchen inspires the chef in everyone and even answers consumers’ call for full-fat dairy products. Now available in a multi-serve format for recipes or a single-serve occasion, this culinary-inspired yogurt is perfect for baking or laying on top of a baked potato, chili or fajatas.