Retail Pizza with Authentic Pizzeria Taste
The Schwan Food Co., Marshall, Minn., revamped its Tony’s pizza line to bring back its authentic taste.
The new Tony’s pizza boasts a crispy, crunchy crust made of light, flakey layers and topped with more real cheese and a signature sauce.
“Our promise—established half a century ago to place authentic pizzeria taste within everyone’s reach—has been enhanced with the re-launch of our first pizza brand,” says Bob Waldron, president of Schwan’s Consumer Brands, Inc. “With new packaging and advertising, the brand feels refreshed, and we know our consumers will be excited with the changes we’ve made.”
As part of the reintroduction, Tony’s pizza will sport a new packaging design. The 10-inch multi-serve pizzas come in Pepperoni, Sausage, Cheese, Sausage and Pepperoni, Supreme, Half Pepperoni and Half Cheese, Bacon Cheeseburger and Meat-Trio.