New Retail Products

MAGNUM Infinity Ice Cream Bars

Unilever, Englewood Cliffs, N.Y., expanded its MAGNUM brand to include MAGNUM Infinity ice cream bars, the brand's most decadent chocolate indulgence yet. Magnum ChocIfinity ice cream bars

"Since MAGNUM ice cream stepped on the U.S. scene in 2011, we've brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes," says Nick Soukas, director of ice cream. "And, now we're excited to deliver our most indulgent chocolate experience yet with the addition of our new MAGNUM Infinity ice cream bar."

The new ice cream bars come in Chocolate (which features dark chocolate ice cream with a rich chocolate swirl dipped in dark chocolate and cocoa bean nibs) and Chocolate & Raspberry (which features dark chocolate ice cream with a raspberry swirl dipped in dark chocolate and cocoa bean nibs).

They are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $3.99 or $4.99 for a 6-count mini variety pack.

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