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Two 3PL Leaders Merge, Combine LTL Freight Services

June 4, 2014
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ROAR Logistics Inc., Buffalo, N.Y., acquired Legend Transportation Group (LTG), adding a significant new dimension to its global service offerings. The purchase includes LTG's Phoenix, Ariz., headquarters, giving ROAR two western U.S. operations. Financial terms of the deal were not disclosed.

The acquisition folds the distinct strengths of LTG, including its managed solutions model and its online less than truckload (LTL) shipment solutions, into ROAR’s far-reaching transportation logistics services repertoire.

Founded in 2003, ROAR Logistics offers a full spectrum of rail, ocean, air and road transportation logistics services to a diverse array of local, national and global customers. It’s a subsidiary of Rich Products Corp.

LTG is a full-service, third-party logistics (3PL) provider focusing on managed freight solutions. The company boasts more than 100 years of combined staff experience in project logistics over multiple industry segments, including retail store openings, mining, high-tech plant movement, gas and oil and the energy industry. It was established in 2008 by long-time industry veterans Bob Russell, the company’s president and COO, and Rick Mueller, the company’s president of business development. Both executives are joining ROAR’s management team—Russell as vice president of managed solutions and Mueller as vice president of supply chain solutions.

Bob Rich III, ROAR Logistics’ founder and president, says the agreement between the two non-asset-based transportation providers will strategically help take ROAR to the next level as a full-service 3PL provider.

“While ROAR has been a very competitive logistics provider, we’ve been looking for that certain piece of the equation that can help transition us from specialized boutique service to a more comprehensive solution featuring very personalized, high-touch customer service,” Rich says.

“Since ROAR’s inception, we’ve continually sought opportunities to grow our business both organically and through strategic acquisitions of companies that share the same vision and excitement about the transportation industry as we do,” adds Rich. “ROAR Logistics and Legend Transportation Group are the perfect complements to each other—our transactional freight model meshes seamlessly with Legend’s managed solutions model. We’re each very strong at what we do, and we also share the same business processes, which is a big plus. The integration of Legend into the ROAR network creates greater opportunities to serve the existing customers of both companies, while making us more attractive to a broader range of prospects. Customers will find they can benefit greatly from our augmented service offerings.”

“We believe the synergies from combining ROAR and Legend fill in all the gaps and will result in an unparalleled offering of logistics services,” adds Russell. “Customers will realize they’re being served by a financially strong logistics provider staffed by high-caliber transportation associates. LTG brings a lot of intellectual capital from the LTL and managed solutions side of this business, and we’re very excited about being able to leverage these skill sets within ROAR’s existing customer base, as well as with new prospects.”

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