State of the Industry / Industry News

Breakfast On-the-Go. No Plates or Silverware Necessary.

July 8, 2014

Breakfast is the most important meal of the day, and now, it’s also one of the most portable. Find out what trends are keeping this category on the go.

The missing “link”
Applegate Farms, Bridgewater, N.J., discovered the missing “link” to breakfast sandwiches. Enter breakfast sausage links in patty form. Applegate Naturals breakfast sausage patties come in Chicken & Apple, Savory Turkey and Chicken & Maple varieties. Made from 100% vegetarian-fed chicken and turkey, these patties are great for sandwiches.

Packed with protein
Tyson Foods, Inc., Springdale, Ark., added a new line of breakfast items to its product offerings with Tyson Day Starts, a line of protein-rich breakfast sandwiches made with high-quality ingredients like real cheeses, zesty vegetables, farm fresh eggs and proteins such as Tyson sausage, ham and chicken. Day Starts breakfast varieties include biscuit sandwiches, breakfast flatbreads and wrapped omelets, all ready to eat in less than two minutes. Plus, they offer up to 27 grams of protein per serving.

Rethinking the breakfast experience
Kellogg Co., Battle Creek, Mich., helps moms juggle school day breakfast time with Eggo Bites, a blend of Eggo waffles and French toast. No syrup, no plates, no silverware necessary. Eggo Bites are microwaveable, portable pouches of bite-sized, flavored waffles or French toast. They come in Maple (waffles) and Cinnamon and Vanilla (French toast).

ConAgra Foods’ Marie Callender’s brand is encouraging Americans to rethink their breakfast experience with Marie Callender’s Breakfast Sandwiches. Made with quality ingredients, these sandwiches feature made-from-scratch bread that crisps up warm and toasty right in the microwave, biscuits made with real cheddar cheese and eggs that taste homemade. The portfolio includes Cheddar Biscuit with Sausage, Egg and Cheddar; Flaky Croissant with Sausage, Egg and Monterey Jack; Cheddar Biscuit with Bacon, Egg and Cheddar; Country Roll with Ham, Egg and Monterey Jack; Flaky Croissant with Ham and Swiss; and Cheddar Biscuit with Sausage and Cheddar.

Chicago-based Hillshire Brands is helping families get a great start to their morning with the launch of the Delights by Jimmy Dean product line. These new fully cooked links and patties are ready in minutes, either heated in the microwave or in the skillet. They come in Applewood Smoke Chicken Sausage Links, Chorizo Chicken Sausage Links, Applewood Smoke Chicken Sausage Patties and Maple & Brown Sugar Chicken Sausage Patties.

Also under the Jimmy Dean brand are pancakes and sausages on a stick in Apple Cinnamon and Very Berry varieties. This item placed fifth in Refrigerated & Frozen Foods’ Readers’ Choice Best New Retail Products contest.

Veggie pancakes
Dr. Praeger’s Sensible Foods, Elmwood Park, N.J., launched three new seasonally inspired veggie pancakes. Available exclusively at Whole Foods nationwide, each all-natural, kosher-certified pancake incorporates the finest ingredients with an assortment of harvest flavors, making them a convenient option for customers looking to create sensible holiday dishes. The Root Vegetable version is like a “better-for-you” cranberry stuffing in the shape of a pancake, featuring a mix of beets, cranberries and quinoa with rutabaga, potatoes, celery and sweet potatoes. Roasted Corn Cakes combine roasted corn with roasted garlic, leeks, cilantro and chipotle. And, the Zucchini & Carrot variety features two harvest favorites.

Refrigerated breakfast kits
Thanks to Armour, families will never have to miss the most important meal of the day. Armour, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, Smithfield, Va., launched Armour BreakfastMakers, a new line of refrigerated breakfast items. Varieties include Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese and Sausage Breakfast Wraps. All options are ready to eat straight from the package and weigh no more than 3 ounces.


To learn more about these and other new retail breakfast items, go to

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