- THE MAGAZINE
MeadWestvaco Corp., Richmond, Va., launched SmartFare, a new package for chilled ready meals (CRM).
SmartFare transforms the flimsy CRM tray into a premium, brandable experience, offering new product development professionals a way to drive trial, brand loyalty and repeat purchase with consumers seeking convenience and variety at mealtime.
Dual-ovenable, hermetically sealable and widely recyclable in the United Kingdom, SmartFare dishes and bowls stay sturdy and cool to the touch from the oven to the table for easier serving and dining.
SmartFare is designed to be a drop-in solution for food processors with no tooling investment required.