State of the Industry / Industry News

Let Authentic Pizzeria Pizza Come to You

July 8, 2014
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What if you could savor an authentic pizzeria taste without ever having to head to a restaurant or dial the phone? Today’s frozen pizza producers make it possible for consumers to indulge in authentic pizza that offers variety and convenience.

Retail pizza with authentic pizzeria taste
The Schwan Food Co., Marshall, Minn., revamped its Tony’s pizza line to bring back its authentic taste. The new Tony’s pizza boasts a crispy, crunchy crust made of light, flaky layers and topped with more real cheese and a signature sauce. As part of the reintroduction, Tony’spizza will sport a new packaging design. The 10-inch multi-serve pizzas come in Pepperoni, Sausage, Cheese, Sausage and Pepperoni, Supreme, Half Pepperoni and Half Cheese, Bacon Cheeseburger and Meat-Trio.

Deep dish minis
Any way you slice it, pizza just became more fun and convenient with new Red Baron Deep Dish Mini pizzas. Also produced by Schwan's, these easy-to-share pizzas feature eight 2.5-inch pizzas per 11.12-ounce package. Available in Cheese and Pepperoni, Red Baron Deep Dish Minis are made with the finest ingredients, including rich tomato sauce, loads of pepperoni and 100% real cheese.

Pizza for even the gluten-free consumer
Schwan’s also introduced Freschetta gluten-free pizza in 4 Cheese Medley and Signature Pepperoni varieties. Made with the freshest ingredients, these gluten-free pizzas offer a unique, 100% real premium blend of cheese toppings, including mozzarella, fontina, parmesan and Asiago, combined with a rich pizza sauce and loads of pepperoni. They are also certified by the Celiac Sprue Association.

Sonoma Flatbreads by Donatos is continuing to rise with the emergence of a new line of gluten-free pizzas. Available in a Chicken and Fire Roasted Peppers version, these 12-inch pizzas come with a crushed red pepper spice packet, mirroring the restaurant experience. The pizza features antibiotic-free, vegetarian-fed chicken and is minimally processed. The pepper trio includes fire roasted green, red and yellow bell peppers. A rich tomato sauce and lightly smoked provolone round out the offering. Each serving provides 14 grams of protein.

Better For You Foods LLC, Delray Beach, Fla., added an ultra-thin Mediterranean Sprouted Grain Crust pizza to its Better4U Foods brand. This new variety features 39 grams of whole grains per serving and delivers a healthier profile in terms of calories, saturated fat sodium and protein.

Better For You Foods also introduced a frozen multi-grain, gluten-free crust.

Vegetarian style
Kellogg Co., Battle Creek, Mich., expanded its Kashi line with single-serve pizzas, available in Greek Tzatziki (consisting of a traditional stone-fired crust made with Kashi Seven Whole Grains, flax and sesame, and topped with spinach, artichokes, tomatoes, feta, mozzarella and a sauce of Greek Tzatziki yogurt, cucumber, dill and garlic) and Indian Tikka Masala (served on a traditional stone-fired crust made with Kashi Seven Whole Grains, flax and sesame, and topped with mozzarella, fire-roasted eggplant, spinach, tomatoes, crushed red pepper and a spicy Tikka Masala sauce).

Pizza that screams quality
The Screamin’ Sicilian brand frozen pizza from Palermo Villa, Inc., Milwaukee, Wis., is taking over freezers in Milwaukee supermarkets. The pizzas are over-topped with ingredients straight from farmers and purveyors in America’s Dairyland, then smothered with a zesty, proprietary sauce made with vine-ripened tomatoes. Available varieties include Bessie’s Revenge (Cheese), Boss Hog (Italian Sausage), Holy Pepperoni!, Mambo Italiano! (Italian Combination) and Supremus Maximus (Supreme).

Kids’ favorites in pizza format
Annie’s Homegrown, Inc., Berkeley, Calif., added to its Annie’s Rising Crust Pizza line. Macaroni & Cheese pizza is made with organic flour, whole grains and 100% real rBST-free cheese.


To learn more about these and other retail pizzas, go to

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