- THE MAGAZINE
Blount Fine Foods, Fall River, Mass., launched its first premium single-serve, 10-ounce grab-and-go retail soups in the marketplace.
“Hot-to-go at retail has been our hottest product category for the last few years, but consumers don’t always want to eat restaurant-quality fresh soup the day they purchase it,” says Bob Sewall, executive vice president of sales and marketing. “Our consumer research indicates this new line complements the hot-to-go offering in better grocers, creating the opportunity to sell incrementally more soup at excellent margins.”
Influenced by Blount’s line of Blount-brand foodservice soups, the new offerings include New England Clam Chowder, Creamy Tomato, Broccoli Cheddar, Chicken Tortilla, Baked Potato and Chicken Noodle.
The 10-ounce, single-serve cup boasts a 70-day shelf life, and is shipped and sold fresh and available for retail in cases of eight 10-ounce cups.
“Knowing the demand was there for a premium, single-serving, fresh soup with an excellent shelf life, we worked hard to develop the technology and production processes that enable us to launch this first-of-its-kind product,” adds Sewall. “To accomplish this, we developed state-of-the-art filling equipment with a proprietary design that allows a smaller portion of soup to be filled very accurately without any sacrifice in ingredient distribution.”