New Retail Products

Butter Processor Develops New All-Natural Cream Cheese

Challenge Dairy, is Dublin, Calif.-based owned subsidiary of California Dairies Inc.,introduced four new cream cheese items to its portfolio of all-natural dairy Challenge cream cheeseproducts.

Sold under the Challenge brand, the cream cheeses come in regular, spreadable, Nuefchatel and whipped.

“With the rapid increase in demand for our fresh butter in the past three years and expansion into new markets, we felt we had the resources and team in place to introduce a cream cheese that would stand up to the quality that we promise,” says Tim Anderson, senior vice president of retail and foodservice. “We’ve applied the same dedication to the quality of our cream cheese and look forward to fans tasting the real difference our cream cheese offers.”

Each 8-ounce tub boasts a suggested retail price of $2.49, and available in select Wal-Mart, Safeway, Raley’s, Kroger, Ralph’s, Albertson’s, Save Mart, lucky, Raleigh’s, HEB, Food Maxx, Tony’s and Bashas stores, among others.

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