- THE MAGAZINE
Day Lee Foods, Inc., Santa Fe Springs, Calif., expanded its Crazy Cuizine brand to include a new “sweet heat” chicken entrée.
Sweet-Chili Chicken is made with lightly battered chicken breast meat and sweet chili sauce, and can be paired with vegetables, rice or other side dishes for a quick dinner bursting with authentic Asian flavor. This new family-style entrée is high in protein and free of trans-fats, and is fully cooked and ready to eat in 18 minutes or less.
“We’re thrilled to be one of the first manufacturers to introduce this classic, tangy sweet-chili flavor to the category,” says David Weinberg, marketing director. “Consumers are developing more sophisticated palates, and this blend of sweet and spicy is more popular than ever. We’re also seeing an uptick in shoppers favoring international flavors, and with Asian cuisine as one of the most preferred categories in the ethnic section, we want to expand the category to offer our consumers more meal variety. We plan to roll out a variety of new ‘crazy quick, crazy good’ products in 2014, each touting innovative new flavor profiles.”
Consumers can find their favorite Crazy Cuizine products at grocery chains such as Jewel in Chicago, Safeway, Vons, Albertsons, Ralphs, Food for Less, Raley's, SaveMart, Lucky Supermarkets and more throughout California and Nevada.