New Retail Products

“Sweet Heat” Chicken Entrée

August 12, 2014

Day Lee Foods, Inc., Santa Fe Springs, Calif., expanded its Crazy Cuizine brand to include a new “sweet heat” chicken entrée. Crazy Cuisine sweet chili chicken

Sweet-Chili Chicken is made with lightly battered chicken breast meat and sweet chili sauce, and can be paired with vegetables, rice or other side dishes for a quick dinner bursting with authentic Asian flavor. This new family-style entrée is high in protein and free of trans-fats, and is fully cooked and ready to eat in 18 minutes or less.

“We’re thrilled to be one of the first manufacturers to introduce this classic, tangy sweet-chili flavor to the category,” says David Weinberg, marketing director. “Consumers are developing more sophisticated palates, and this blend of sweet and spicy is more popular than ever. We’re also seeing an uptick in shoppers favoring international flavors, and with Asian cuisine as one of the most preferred categories in the ethnic section, we want to expand the category to offer our consumers more meal variety. We plan to roll out a variety of new ‘crazy quick, crazy good’ products in 2014, each touting innovative new flavor profiles.”

Consumers can find their favorite Crazy Cuizine products at grocery chains such as Jewel in Chicago, Safeway, Vons, Albertsons, Ralphs, Food for Less, Raley's, SaveMart, Lucky Supermarkets and more throughout California and Nevada.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

7/31/14 12:00 pm EDT

Engaging the Manufacturing Workforce to Drive Business Improvement

AIOE’s Workforce Development Solutions Group will soon release its work product, “The Engagement Framework”. This is a robust resource tool that both CPGs and suppliers should find useful in their organizations. Attendees will learn of the key attributes of Engagement, and cases and lessons learned on how to apply these guiding lessons within your company. The value proposition is fundamental to business success in our industry: business performance, competitive globally, recruitment and retention.

Processors On The Rise...

What aspects of an up-and-coming company are most important for it to become successful in the cold food marketplace?
View Results Poll Archive

Refrigerated and Frozen Foods Magazine

CoverImage

2014 September

Refrigerated & Frozen Foods' September 2014 issue features the six Processors to Watch in 2015 and the Cold Storage Construction Guide.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px