Packaging

Birds Eye Unveils New Logo and Packaging

As part of a master brand campaign, Iglo Group, UK, moves into the next phase of its “The Food of Life” campaign with the launch of a new logo and packaging Birds Eye fresh peasacross its entire Birds Eye portfolio.

The brand re-launch changes the view of frozen food from “fall back” to “first choice.” Designed by JKR, the redesign aims to bring greater warmth and personality to the brand’s portfolio.

For example, the Birds Eye logo was paired back with a clean and advanced-style look that lends itself to being viewed on-screen—a key consideration given the brand’s increased focus on digital marketing and e-commerce.

The new packaging features the logo center of pack to ensure clear standout on shelf. Updated photography brings products to the fore, showing food as it is eaten and enjoyed in a real kitchen setting. 

“Our new packaging completes the update to our master brand and reflects our popular ‘The Food of Life’ campaign,” says Cheryl Calverley, general marketing manager. “The refreshed packaging will help our products stand out on the shelves as well as deliver in increasingly important digital environments.”

Iglo Group will also be revealing information relating to their sustainability vision and forthcoming programs later this year.

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Evolution Fresh: Enhancing the Premium Juice Market with HPP Technology

Evolution Fresh’s new Rancho Cucamonga, Calif., juicery employs HPP technology to help produce cold-pressed juices.

Posted: December 11, 2014

4/30/15 2:00 pm EDT

Best Practices for Executing Capital Projects

Best Practices for Executing Capital Projects, a Food Plant of the Future webinar presented by Hixson and co-sponsored by Food Engineering, will reveal helpful project management techniques and strategies Hixson has learned based on decades of experience in leading food and beverage projects to successful conclusions, how to establish appropriate stakeholder expectations, how to keep control of project quality, schedule and budget and what to do when challenges arise.

Refrigerated and Frozen Foods Magazine

CoverImage

2015 March

Refrigerated & Frozen Foods' March 2015 issue features the Top 150 Frozen Foods Processors report.

Table Of Contents Subscribe

2015 State of the Cold Food Industry

Refrigerated & Frozen Foods’ July 2015 issue covers the State of the Industry report. What trends and analysis would you like to see covered?
View Results Poll Archive

The Refrigerated and Frozen Food Store

ColdPackagingMaterialsGuide_products
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

STAY CONNECTED

facebook_2014 twitter_40px youtube_40pxlinkedin_40px

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!