Butterball, Garner, N.C., launched Farm to Family, a new product line produced completely from turkeys raised with no antibiotics ever. Farm to Family products are American Humane-certified, made from turkeys raised on a vegetarian diet, and based on whole grains containing no animal byproducts or hormones without any antibiotics.

“We listened to our consumers. They like options, and Farm to Family is another way we can reach their table. Raising turkeys responsibly is not just who we are, it’s what we do,” says Ivan Arrington, director of insights and innovation. “We believe nutritious and all-natural turkey products should not compromise taste or price.”

The all-natural Farm to Family product line includes Ground Turkey Breast, 93% lean/7% fat Ground Turkey and Turkey Burger Patties.

Farm to Family products are available in select markets.