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Sundia Corp., Walnut, Calif., introduced true fruit, fresh produce that is readily available without having to peel or cut.

"We are very excited that true fruit has pioneered innovation to create the first preservative-free/non-pasteurized grapefruit fruit cup of its kind. By investing in breakthrough high-pressure processing (HPP) technology, we can bypass the heat and keep the flavor and nutrients intact without the need for any artificial preservatives, colors or flavors like other brands currently on the market," says Dan Hoskins president and CEO. “By cleaning up the ingredients, true fruit is also able to gain non-GMO certification, which is critically important to consumers."

true fruit is available in most major U.S. and Canadian markets in 7- and 64-ounce cups.