General Mills, Minneapolis, expanded its Yoplait brand to include Oui by Yoplait, a French-style yogurt inspired by a Yoplait traditional French recipe that’s been only available in France, until now.
Oui by Yoplait comes in a French-made glass pot, and is made with simple ingredients like whole milk, pure cane sugar and real pieces of fruit.
Oui by Yoplait is an artisanal yogurt made by pouring ingredients into individual glass pots that set after eight hours, creating a unique texture. It is designed to be spoon cut slowly, not stirred. Each serving is individually cultured in the same glass pot using a traditional pot set process.
“We wanted to bring something special to our U.S. consumers, something we have been enjoying during visits with our French colleagues for many years, but hard to replicate in large quantities here in the U.S.,” says David Clark, president of U.S. yogurt. “Oui by Yoplait introduces an entirely new category of yogurt to the U.S. using a recipe that has been enjoyed for decades in France.”
While rare in the United States, glass pots are often used for yogurt in France to protect the delicate texture of French-style yogurt. Plus, the glass pots offer endless opportunities for creative and crafty upcycling.
“I grew up in France eating yogurt cultured in a pot, and have fond memories of this simple, French-style way of making delicious, fresh-tasting yogurt,” says Brice LeRoy, product developer. “I’m honored to be part of the team that breathed new life into this heritage Yoplait recipe, giving Americans something refreshingly new in the yogurt aisle.”
Oui by Yoplait comes in Strawberry, Blueberry, Black Cherry, Vanilla, Coconut, Lemon, Peach and Plain flavors, available in major grocery and retail stores nationwide for a suggested retail price of $1.49. The Strawberry and Vanilla flavors are also available in 4-count packages for a suggested retail price of $4.78.