New Retail Products

IHOP frozen breakfast entrees

May 9, 2011
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Let go of that frozen waffle and let one of America's favorite breakfast icons start your day! International House of Pancakes LLC (IHOP), Glendale, Calif., said it launched a line of premium frozen breakfast items are inspired by the restaurant flavors "IHOP is known and loved for." New IHOP at HOME™ products include flaky French Toast Stuffed Pastries, delicious Omelet Crispers and savory Griddle 'n Sausage Wraps.

With nearly 84 percent of all breakfasts originating in the home, IHOP says it recognized that today's busy consumers want convenient, quality breakfast items they can prepare quickly and even take with them on their way to work and school. In response, IHOP entered into a licensing agreement to produce and distribute IHOP-inspired retail frozen breakfast items that deliver great tasting, quality and affordable breakfast options unlike anything offered on retail shelves today.

"When our guests don't have the time to visit an IHOP Restaurant but don't want to settle for their at home breakfast, IHOP at HOME provides a delicious new option," said Jean Birch, IHOP president. "IHOP has long been loved for its unique breakfast dishes that can't be found elsewhere, and IHOP at HOME offers busy, on the go consumers delicious new choices for the most important meal of the day."

The new line up of IHOP at HOME items can be found starting today at more than 3,000 Walmart locations nationwide, and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months. IHOP at HOME products are not available at IHOP restaurants.

The new IHOP at HOME frozen breakfast products can all be prepared in microwave or conventional ovens and the initial lineup includes:

Omelet Crispers: featuring scrambled eggs, potatoes and a choice of cheddar cheese, cheddar cheese and sausage or cheddar cheese and bacon in a crispy coating.

French Toast Stuffed Pastries include golden, fluffy French toast pastries filled with either strawberry, sweet cream cheese, apple and cinnamon or strawberry cream cheese filling.

The Griddle n' Sausage Wrap boasts a breakfast sausage covered in buttermilk pancake batter with a hint of maple syrup.

International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN). 

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