- THE MAGAZINE
ConAgra Foods says its latest Banquet frozen meal offerings address a shift in dinnertime demographics.
The Omaha, Neb., company said it just introduced six more Banquet frozen entrees.
“With the lingering effects of the recession, many shoppers are turning to canned and frozen products, which can offer both cost savings and convenience for those who are cooking and eating at home more,” said Phil Lempert, Supermarket Guru and spokesperson for ConAgra Foods. “For an average retail price of $1 and under per serving, the new frozen entrees from Banquet and Manwich Thick & Chunky variety deliver value-priced meals that are also great tasting and wholesome.”
A recognized leader in frozen foods, ConAgra Foods says its sells more than 3 million packages of frozen food products each day with brands such as Banquet, Healthy Choice® and Marie Callender’s®. Banquet is ConAgra Foods’ largest consumer brand with more than $1 billion in annual net sales.
With an average retail price of $2.50 for six servings, the Banquet Family Size entrees product line has expanded from four varieties to seven with new items including Zesty Marinara Sauce over Meatballs, Cheesy Smothered Charbroiled Patties, and Chicken Marinara. New Single Serve entrees, with an average retail price of $1, include Cheesy Macaroni & Beef, Spaghetti & Popcorn Chicken, and Honey Mustard Chicken.
“The majority of Banquet consumers enjoy our entrees for dinner at home so they’re looking for a balanced meal that includes meat,” said Christiane Brocky, brand director, ConAgra Foods. “We’ve also added kid-favorite meals such as Cheesy Macaroni & Beef and Spaghetti & Popcorn Chicken to appeal more to the whole family.”