Industry News

New owner for MaMa Rosa's pizza

August 5, 2011
/ Print / Reprints /
/ Text Size+

San Francisco equity investor Huntsman Gay Global Capital (HGGC) said it purchased refrigerated pizza processor MaMa Rosa’s Pizza, LLC. Terms of the deal were not disclosed.

Founded in 1979 and headquartered in Sidney, Ohio, MaMa Rosa annually sells more than 3 million cases of large pizzas for family meals and mini snack pizzas. Officials say the company distributes to more than 10,000 supermarkets, warehouse club stores, pharmacies and convenience stores throughout the United States and Mexico.

MaMa Rosa's also processes and markets refrigerated pizza products under the Mama Angelina's, Our Old Italian and Lean Lifestyle™ brand names; and also co-packs for several of the largest food companies in the United States.

“MaMa Rosa’s is a great business that has experienced impressive growth over 30 years and has very strong distribution channels across the US and beyond,” said Ryan Stratton, principal at Huntsman Gay. “We believe MaMa Rosa’s presents a tremendous opportunity to develop a sizable platform, and we fully intend to grow the company through add-on acquisitions of other food businesses over time. For Huntsman Gay, this deal also adds further dimension to an already diverse portfolio as we continue to look across a wide variety of industries and sectors for the best investment opportunities.”

HGGC hired refrigerated and frozen food industry veteran Gene Welka as MaMa Rosa's new CEO.

Huntsman Gay said purchased the company out of its debut $1.1 billion fund from a group of investors led by its majority owner, Plaza Belmont Fund II LLC, a private equity firm based in Shawnee Mission, Kan., that specializes in investments in food manufacturing businesses.

“We are extremely proud of the progress MaMa Rosa’s has made since 2006 under Plaza Belmont’s ownership and the leadership of Bill Mackin, who served as MaMa Rosa’s president,” said Bob Parnow, president of Plaza Belmont Management Group II LLC, the manager of Plaza Belmont Fund II LLC. “We wanted to ensure that the new owners would have the necessary operational expertise, as well as the financial resources, to provide growth opportunities for the company and its employees. Huntsman Gay demonstrated a comprehensive understanding of MaMa Rosa’s opportunity and a commitment to long-term success. Not only does this transaction provide excellent returns for our investors, but, just as when Mike Gilardi sold the business to ConAgra in the late ’90s, every employee of the company will share in a portion of the profits from the sale.”

Did you enjoy this article? Click here to subscribe to Refrigerated & Frozen Foods magazine.

You must login or register in order to post a comment.



Image Galleries

OSI, 2014 Refrigerated Foods Processor of the Year

Find out how this global food provider secured a new supply chain global trading platform, opened a new culinary innovation center and continues to keep food safety top of mind.

Read cover story here.
Read plant story here.

7/31/14 12:00 pm EDT

Engaging the Manufacturing Workforce to Drive Business Improvement

AIOE’s Workforce Development Solutions Group will soon release its work product, “The Engagement Framework”. This is a robust resource tool that both CPGs and suppliers should find useful in their organizations. Attendees will learn of the key attributes of Engagement, and cases and lessons learned on how to apply these guiding lessons within your company. The value proposition is fundamental to business success in our industry: business performance, competitive globally, recruitment and retention.

Processors On The Rise...

What aspects of an up-and-coming company are most important for it to become successful in the cold food marketplace?
View Results Poll Archive

Refrigerated and Frozen Foods Magazine


2014 July

Refrigerated & Frozen Foods' July 2014 issue features the State of the Industry report.

Table Of Contents Subscribe

The Refrigerated and Frozen Food Store

July 2013 Cold Packaging Materials Guide
Cold Packaging Materials Guide

A guide to cold packaging containers and materials.

More Products

Refrigerated & Frozen Foods Delivers

RFF Infographic 133x133Click here to see a snapshot of the many different ways Refrigerated & Frozen Foods delivers business and technology solutions to cold chain professionals.

Buyer's Guide

Visit our Buyer's Guide!

Refrigerated & Frozen Foods offers a Cold Packaging Materials Guide, as well as a Cold Storage Warehouse Guide, the most comprehensive listing of cold storage warehouses.

Visit the Buyer's Guide page today!


facebook_2014 twitter_40px youtube_40pxlinkedin_40px