- THE MAGAZINE
Pizza for breakfast no longer means a cold slice left over from the night before. Palermo Villa Inc., Milwaukee, this month introduced Palermo’s Breakfast Pizza, a 12-inch rising-crust pizza with creamy cheddar cheese sauce, scrambled eggs, bacon and Italian sausage. Officials say Palermo developed the offering because of growing sales in the retail frozen breakfast entrée category. The product is ready after 20 minutes in the oven. Palermo currently offers the product in Midwest markets at a suggested retail of $6.49.