It makes sense that a company headquartered in Albuquerque, N.M., would have lofty aspirations. Not only is the southwestern city host to an annual hot air balloon festival, but it’s also an area well-known for its hang- and paragliding. In fact, taking to the sky seems to be somewhat of a local past time.
For Mark (Par) Grandinetti and Doyle Converse, it was like déjà vu all over again. Since the 1990s, the two had worked at Western Country Pies, the Salt Lake City bakery that was their base for more than a decade before it shut down in 2004.